RosCar Iceland (“RosCar Iceland“, “we“, “us“, or “our“) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and protect your information when you use https://roscar.is (the “Website“) and our car rental comparison and booking services.

RosCar Iceland operates as a car rental aggregator. We help users compare and book rental vehicles offered by local and international car rental providers in Iceland.

1. Who We Are

RosCar Iceland is a website that allows customers to search, compare, and book rental cars from third-party rental companies.

If you have any questions about this Privacy Policy or how we process your personal data, you can contact us at:

Email: [email protected]
Website: https://roscar.is

2. Information We Collect

We may collect the following categories of personal data:

2.1 Information You Provide Directly

Full name
Email address
Phone number
Country of residence
Pickup and drop-off details
Travel dates and times
Driver information
Date of birth, where required for booking
Special requests or additional service preferences
Any information you send to us by email or through forms on the Website

2.2 Booking Information

Reservation details
Selected vehicle category or model
Chosen rental provider
Optional extras, insurance, and add-ons
Booking value, payment status, and transaction-related information

2.3 Information Collected Automatically

IP address
Browser type and version
Device type and operating system
Referring pages and exit pages
Pages viewed and time spent on the Website
Date and time of visits
Clickstream and interaction data
Cookie and similar technology data

2.4 Information Received from Third Parties

We may receive information from car rental partners, payment providers, analytics providers, advertising partners, and customer support tools when necessary to process bookings, provide services, and improve our Website.

3. How We Use Your Information

We use personal data for the following purposes:

To provide car rental search, comparison, and booking services
To process and manage reservations
To share booking data with the selected rental provider
To send booking confirmations, vouchers, updates, and service notifications
To communicate with you regarding your inquiry or reservation
To process payments or coordinate payment-related matters
To verify bookings and prevent fraud, abuse, or unauthorized activity
To improve our Website, services, and user experience
To analyze traffic, trends, and performance
To comply with legal obligations
To establish, exercise, or defend legal claims
To send marketing communications where permitted by law or where you have consented

4. Legal Bases for Processing

Where applicable under data protection law, including the General Data Protection Regulation (“GDPR”), we process your personal data on one or more of the following legal bases:

Performance of a contract – when processing is necessary to provide booking services or respond to your request
Legitimate interests – for operating, securing, and improving our Website and services
Consent – for certain cookies, analytics, or marketing communications where required
Legal obligation – where we must comply with applicable laws, regulations, or lawful requests

5. How Booking Data Is Shared

Because RosCar Iceland is an aggregator, we share relevant booking and customer information with the rental company
you select or with trusted service providers involved in completing your reservation.

This may include:

Your name and contact details
Travel and reservation details
Driver-related information required for eligibility or booking completion
Selected extras and service preferences
Payment-related status information, where necessary

Each rental provider acts as an independent controller of personal data for its own services and may process your information according to its own privacy policy and legal obligations.

6. Cookies and Similar Technologies

We may use cookies, pixels, tags, and similar technologies to ensure proper Website functionality, remember user preferences, understand Website usage, improve performance, and support marketing activities.

Cookies may include:

Strictly necessary cookies – required for the Website to function properly
Analytics cookies – used to understand user behavior and improve the Website
Preference cookies – used to remember settings and choices
Marketing cookies – used to measure advertising and show relevant promotions where applicable

You can control cookies through your browser settings and, where available, through our cookie consent tools. Disabling some cookies may affect Website functionality.

7. Payment Information

Payments may be processed by third-party payment providers or according to the terms of the selected rental company. We do not store full payment card details on our servers unless explicitly stated otherwise and only where permitted by applicable law and security standards.

Payment providers process your information under their own privacy and security policies.

8. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including:

Providing services and managing bookings
Maintaining business and accounting records
Resolving disputes and handling claims
Complying with legal, tax, and regulatory obligations
Enforcing our agreements

When personal data is no longer needed, we will delete it, anonymize it, or securely store it only where retention is required by law.

9. International Data Transfers

Your personal data may be processed in countries outside your country of residence, including by service providers, business partners, or rental suppliers located in other jurisdictions.

Where required by law, we take appropriate steps to ensure that such transfers are protected by suitable safeguards, such as contractual protections or transfers to jurisdictions recognized as providing an adequate level of protection.

10. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Request access to your personal data
Request correction of inaccurate or incomplete data
Request deletion of your data
Request restriction of processing
Object to certain processing activities
Request data portability
Withdraw consent where processing is based on consent
Lodge a complaint with a supervisory authority

To exercise your rights, please contact us at [email protected]. We may need to verify your identity before processing your request.

11. Marketing Communications

We may send you service-related emails necessary for your booking, such as confirmations, reminders, updates, and support messages.

If you have opted in to receive promotional content, we may also send you marketing communications. You can unsubscribe at any time by using the unsubscribe link in the message or by contacting us directly.

12. Data Security

We use reasonable technical, administrative, and organizational measures to protect your personal data against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

13. Third-Party Websites and Services

Our Website may contain links to third-party websites, booking systems, payment providers, or external services. We are not responsible for the privacy practices, content, or security of those third parties.

We recommend reviewing the privacy policies of any third-party service you use.

14. Children’s Privacy

Our Website and services are not directed to children, and we do not knowingly collect personal data from individuals who are not legally permitted to make a booking under applicable law. If you believe that a child has provided personal data to us, please contact us and we will take appropriate steps.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or internal practices.

When we make changes, we will post the updated version on this page and revise the effective date above.

16. Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy or the handling of your personal data, please contact us:

RosCar Iceland
Website: https://roscar.is
Email: [email protected]